| Born | May 10, 1961 Singapore |
|---|---|
| Nationality | Singapore |
| Institution | University of California, Berkeley, Haas School of Business |
| Field | Marketing |
| Alma mater | National University of Singapore; The Wharton School, University of Pennsylvania |
| Awards | Finalist, William F. O’Dell Award, 2011; Berkeley Distinguished Teaching Award 2010; Earl F. Cheit Award for Excellence in Teaching, 2004-2006 (runner-up, 2009) |
Teck-Hua Ho is the William Halford Jr. Family Professor of Marketing, and the Chair of the Marketing Department at the Haas School of Business at the University of California, Berkeley.
He received a B.S. with first-class honors in Electrical Engineering from National University of Singapore in May 1985, an M.S. in Computer and Information Sciences from National University of Singapore in May 1989, an M.A. in Decision Sciences from The Wharton School, University of Pennsylvania in May 1991, and Ph.D. in Decision Sciences from The Wharton School, University of Pennsylvania in May 1993.
Ho has been a professor at the Haas School of Business since 2002, and is also the Director of the Asia Business Center at the Haas School of Business since October 2007. From 1997-2002, he was Associate Professor of Marketing at The Wharton School, University of Pennsylvania. Prior to that, he was Assistant Professor of Operations and Technology Management at UCLA Anderson School of Management.
Ho has published many significant works in refereed journals, in both economics and marketing. His research interests include behavioral pricing and revenue model design; bounded rationality and alternatives to equilibrium models; emotional gaming; and strategic intelligence quotient. He was a 2006 finalist for the John D. C. Little Best Paper Award, and was a 2005 finalist for the Paul Green Best Paper Award. In 2011, he was a finalist for the William F. O’Dell Award. Currently he is the Department Editor of Decision Analysis for the Management Science journal Management Science. In addition, he is an Associate Editor for the Journal of Marketing Research, Marketing Science, and a Co-Editor for Foundations and Trends in Marketing. For a current list of his papers, please click here.
At the Haas School of Business, Ho teaches Pricing Policy to MBA students. He has won the Earl F. Cheit Award for Excellence in Teaching in 2004, 2005, and 2006, [1] and was awarded the prestigious Berkeley Distinguished Teaching Award in 2010. [2].